Navigating Business Success Together

Abilino P. Guillermo is a seasoned advertising professional with a career spanning since 1989, specializing in building and managing high-performing Business Affairs teams. A dedicated leader in the industry, Abilino served as Chairperson of the 4A’s LA BAPC Committee for five years and was a contributing member of the JPC Advisory Board, shaping best practices within the Business Affairs community.Throughout his tenure in senior management at prominent ad agencies, he excelled at bridging the gap between creative, production, and account disciplines. His expertise ensures strict adherence to FTC, SAG-AFTRA, and industry standards while consistently exceeding client expectations. Abilino’s unique perspective is further bolstered by his experience on the talent payroll side of the business, having overseen Business Affairs and Talent Payroll divisions at Extreme Reach and Client Services at The Team Companies. Abilino is recognized for his ability to translate the "foreign language" of Business Affairs into simple, actionable steps for clients and internal teams alike. By fostering deep trust through transparency and expert navigation of complex contracts, he has consistently solidified agency-client relationships. Today, he brings this breadth of experience and passion for community to his own venture, The Business Affairs Collective, where he remains committed to excellence and simplifying the complexities of the advertising world.
We review your creative materials from the early stages of concept development for any potential legal and FTC concerns, as well as use of any third-party intellectual property rights to safeguard your production.
We specialize in navigating the complexities of both SAG-AFTRA and non-union talent negotiations for commercial productions. Our core capabilities include:
We streamline high-profile talent acquisition for both on-camera and off-camera Celebrities and Influencers. We work with appropriate agency/client personnel to prepare usage specs that suit your commercial production needs . Managing everything from strategic outreach and talent ballparking to deal structuring, budget advocacy, and legal contract drafting for A-list celebrities and top-tier influencers, our team efficiently protects your interests and secures the spotlight your brand deserves.
We work with appropriate agency/client personnel to generate music specs that suit your commercial production needs. We conduct outreach with music licensors to obtain interest, availability and associated music licensing fees. Negotiate music licenses with appropriate third-parties, including publishers and record labels, as applicable. Work with SAG-AFTRA and AFM to determine if union singer and musician residuals are due.Add an answer to this item.
We manage the end-to-end acquisition of third-party intellectual property rights for your commercial needs, handling search, outreach, negotiation, and contracting for everything from stock imagery and artwork to logos and architecture. We carefully review every detail so your rights are fully secured, risk is minimized, and your production timeline stays on track.
Our core capabilities for Production BA include the following:
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